Auto-Renewing Subscription-11 - Subscription with different starting and renewing duration

11 - Subscription with different starting and renewing duration

Video Transcription

Video Summary

The video transcript describes a subscription model where the initial subscription is longer and may be priced differently than subsequent renewals to prevent users from exploiting content without adequately subscribing. For instance, an initial one-year subscription could be priced at $99, followed by monthly renewals at $9. This approach discourages users from consuming all available content within a short period, ensuring continuous value receipt. The video emphasizes the clarity needed in subscription messaging so users understand the pricing structure. The subscription is demonstrated using Tinkerbell's account as an example for a "best of the best" course.

Keywords

subscription model

pricing structure

renewals

continuous value

Tinkerbell course