Auto-Renewing Subscription-9 - Converting existing product purchases to subscription purchases

9 - Converting existing product purchases to subscription purchases

Video Transcription

Video Summary

To transition a product from a regular purchase to a subscription model, use the Advanced Tools and the Migrate Purchaser feature to convert past purchasers. This ensures their previous purchase aligns with the subscription terms, expiring appropriately. Important considerations include informing customers of subscription terms to prevent dissatisfaction, especially if they were expecting lifetime access. The auto-renewal feature is disabled by default post-migration to prevent unexpected charges. Once migrated, past purchases convert to subscriptions with a defined expiration, as demonstrated through examples in the system.

Keywords

subscription model

Migrate Purchaser

auto-renewal

customer communication

product transition