Running Email Campaigns-1. Use case for an Email Campaign

Video Transcription

Video Summary

In this video, the speaker introduces OASIS, a tool for sending email campaigns. They clarify that OASIS is not a comprehensive email management system like a CRM, but it can be sufficient for specific use cases. The speaker then describes a real use case involving a live event happening on March 1, 2021, and explains the timeline for driving traffic, sending Thanksgiving greetings, the registration deadline, and a final warning email. They use the terms "email campaign" and "DRIP" to refer to different waves of emails. The targeting for each wave varies, ranging from people who registered for the previous year to everyone in the system. The speaker outlines the importance of honoring users' preferences, tracking email opens and link clicks, and evaluating the effectiveness of the campaign. They mention that Oasis can assist with these aspects and conclude by mentioning that there will be accompanying videos demonstrating how to implement the email campaign using Oasis. No credits were given in the transcript.

Meta Tag

Creation Year 2020

Keywords

OASIS

email campaigns

use cases

targeting

implementation