Running Email Campaigns-2. Setting up the Email Campaign

Video Transcription

Video Summary

In this video tutorial, the presenter explains how to set up an email campaign. They suggest using a demo site initially to avoid conflicting with existing campaigns. To set up the campaign, users are instructed to log in and go to "tools", then "email campaign", and finally click on "campaigns". Multiple email campaigns can be set up here. The presenter starts by creating the first campaign, giving it a name and description. They explain that each campaign can have multiple touchpoints, called "drips", which are set up in a sequence. The presenter recommends planning all drips ahead of time. The next video will cover setting up drips with emails and sending out the campaign. No credits are mentioned.

Meta Tag

Creation Year 2020

Keywords

video tutorial

email campaign

demo site

tools

campaigns

KGConcept: Email Campaign (10)

KGConcept: Campaign Record (9)

KGConcept: Drip Campaign (10)

KGConcept: Audience (9)

KGConcept: Email Timing (8)

KGConcept: Email Messaging Theme (7)

KGConcept: Internal Naming (7)

KGConcept: Description Field (6)

KGConcept: Touchpoint (6)

KGConcept: Desired Action (5)

KGConcept: Registration Status (5)

KGConcept: Email Blast (5)