Running Email Campaigns-8. Measuring Drip Effectiveness

Video Transcription

Video Summary

In this video, the speaker discusses how to track the success of an email campaign. They explain how to access campaign data, including the number of emails sent, emails opened, and links clicked. It is noted that while a high percentage of people open the email, only a small percentage actually click on it. The speaker emphasizes the importance of tracking conversions and revenue generated from the campaign. They demonstrate how to determine the effectiveness of the campaign in terms of total purchases and average purchase amounts. The video concludes by suggesting testing different offers and messaging to gauge the impact on campaign performance. No credits are mentioned in the transcript.

Meta Tag

Creation Year 2021

Keywords

email campaign

tracking success

campaign data

conversions

revenue generated