So, in addition to run a report on the effectiveness of each drip within your campaign, you can also put all the drips on a single timeline and see how they all perform along the same sort of benchmark. So instead of going to each one, we can go to the campaign effectiveness and we can click on generate effectiveness. So now you can see that I have plotted one, two, three, four. There are four drips that have been sent out and as you can see here, the biggest increase is right around the deadline for the registration, which is actually what you expect. Everyone, remember to do it, the first reminder, and then during Thanksgiving, we nudged them so they did a little bit, but they really end up doing it leading up to the deadline, which is December 16th. And this is actually not the deadline, this is the early bird deadline, so you can see that people are definitely taking advantage of the early bird deadline, and then end of the year is the last day to register, so there's a slight spike here as well. But you can definitely also see there's a leading up, without you even emailing them, people are definitely registering, right? So that's one thing you can sort of see everything plotted on one line, and just out of curiosity, you can also say, hey, you know, are people, now that I'm generating a lot of traffic, are people actually donating, maybe people are donating money? So you can definitely see there are donations that sort of goes in tandem with how much email you're sending out, which is great. So even though your email is not just about donation, because donation is available on the website as part of the shopping cart experience, people are definitely doing that. I'm going to just use another search criteria, another success criteria called purchase differential. So basically, this remove, on the graph, remove how much you would have expected to make in your revenue, even if you haven't sent out the email. So it compares the purchase made on that day against the purchase made seven days ago. So as you can see, leading up to it, it's a, you know, it hovers around zero. That's just because the differential is about zero without the email prompting. So every day, your purchase is about the same, right? But then when there's a spike, there's an increase of 800%. So definitely good, but then notice that it definitely dropped when the email sort of faded. And then there's a spike here, then it fades, another spike here, then it fades. So obviously, because it's a percentage, it's not going to be symmetrical, in the sense of when the increase go up by 800%, it's much, much bigger in number, right? Because 800 is a lot bigger than a drop of, let's say, 80%. But 80% in magnitude is probably the same as 800% on the way up, right? So I'm not going to explain the exact percentage mathematics, but hopefully intuitively you understand 800% increase is going to be mirrored by 80% decrease, not a 100% decrease, because a 100% decrease will go to zero, right? So anyway, there's a few search criteria, I'm sorry, success criteria that you can select from, but hopefully this will allow you to plot out your overall campaign effectiveness, whether it is based on one drip or a series of drip. Hopefully this is helpful.

email drip campaigns

effectiveness measurement

timeline plotting

registrations increase

donations correlation