Running Email Campaigns-9. Measuring Campaign Effectiveness

Video Transcription

Video Summary

The video transcript discusses how one can measure the effectiveness of email drip campaigns by plotting them on a single timeline. It demonstrates how four drips have been sent out and shows the increase in registrations, particularly around the early bird and end-of-year deadlines. The transcript also mentions that donations correlate with email frequency, and a success criteria called "purchase differential" can be used to compare actual purchases against expected revenue. The transcript explains that spikes in purchases correspond to email activity, but the decrease is not symmetrical due to the percentage calculation. Overall, the transcript provides insights on analyzing campaign effectiveness. No credits are given.

Meta Tag

Creation Year 2021

Keywords

email drip campaigns

effectiveness measurement

timeline plotting

registrations increase

donations correlation