Search Insight Reports-2 - Search Term Report

Video Transcription

Video Summary

The transcript describes a data report that organizes search terms by month, highlighting the frequency of searches and their match rates. By examining this data, users can identify popular search terms with low match rates, indicating a lack of relevant content. This insight can help in creating or tagging content appropriately to meet user needs. The data can also be manipulated, such as grouping by year, by downloading and adjusting the Excel file. The goal is to understand user search behavior and address any mismatches in content availability.

Keywords

search terms

match rates

user behavior

content gaps

data analysis