Search Insight Reports-4 - Search Trend Report

Video Transcription

Video Summary

The "search trend" report tracks the top search terms on a monthly basis throughout the year, highlighting trends and spikes in interest. It's useful for identifying when specific terms gain popularity, allowing content providers to optimize content for users. For example, searches may decrease during summer when many are on vacation, but spike upon return. The report covers the top 20 search terms and helps manage user content effectively based on shifting search behaviors. Its usefulness varies depending on the consistency or volatility of search interest.

Keywords

search trends

popularity spikes

content optimization

search behaviors

monthly report