Search Insight Reports-4 - Search Trend Report

Video Transcription

The third report we have available is called search trend. The idea here is we're going to take the top X search terms and we're going to show  you month by month how many times it is searched on. So that you can see if there is one particular term that all of a sudden is spiking.  So for example, I can say, hey, you know what, let's look for just VCCR, oh, sorry, FCCS. So you can see that on January, so this is the whole year's trend because I selected  last year. You can see that, you know, there is some search every month. In the summer, I guess everybody's on vacation, so there isn't a lot of search.  And then when people come back from their vacation, looks like there's a spike. And towards the end of the year, nobody's looking for it.  So the idea is for the top 20 searches, you can look at the trend month by month in case there is, you know, any particular search term that really start to catch fire, so to  speak, so that you can try to handle those search terms and make sure that you get a lot of content for your users before they give up searching on your LMS.  So search trend may or may not be very useful to you depending on how steady or how spiky your search terms are. Thank you.

Video Summary

The "search trend" report tracks the top search terms on a monthly basis throughout the year, highlighting trends and spikes in interest. It's useful for identifying when specific terms gain popularity, allowing content providers to optimize content for users. For example, searches may decrease during summer when many are on vacation, but spike upon return. The report covers the top 20 search terms and helps manage user content effectively based on shifting search behaviors. Its usefulness varies depending on the consistency or volatility of search interest.

Keywords

search trends

popularity spikes

content optimization

search behaviors

monthly report